AI receptionist for flooring businesses in Canada

Showroom and install leads shouldn’t bounce to voicemail.

Front&Center answers when your crew is installing, qualifies projects, and helps book measure visits.

  • 14-day free trial · 30-day money-back
  • Keep your number
  • English & French
  • Cancel anytime
TrueGrain Floors(416) 555-0140 2:14Booking held
  1. ReceptionistHi, thanks for calling TrueGrain Floors, how can I help you?
  2. CallerWe need an estimate for LVP in the kitchen and hallway.
  3. ReceptionistI can book a measure visit. Roughly how many square feet, and do you have material picked yet?
  4. CallerAbout 400 square feet. Still choosing material.
  5. ReceptionistPerfect — I can hold Friday 11:00 or Saturday 9:30 for a measure. Which works?
Reason
We need an estimate for LVP in the kitchen and hallway.
Wants
About 400 square feet. Still choosing material.
Callback
(416) 555-0140
Next step
Visit held: Friday 11:00 or Saturday 9:30. Caller picks a time.

Thanks for calling TrueGrain Floors. Your visit request is held — we’ll text to confirm the time.

The problem

Why flooring owners
miss jobs

More measure bookings. Better project notes before you visit.

  • Measure appointments are the sale

    Miss the call, miss the measure — and someone else owns the install.

  • Noise and dust, not phone time

    You can’t take every hardwood or LVP inquiry mid-install without losing focus.

  • Weekend browsers convert fast

    Saturday shoppers call multiple shops. First clear booking often wins.

How it works

Three steps, and your customers
never dial a new number

  1. Step 1

    A call comes in

    Your phone still rings first. If you can’t answer, Front&Center picks up.

  2. Step 2

    The AI handles it

    It qualifies the job, answers common questions, and books the next step when it can.

  3. Step 3

    You get the lead

    You get an alert with a summary. The recording and transcript are in your dashboard, and a text follow-up keeps the job from going cold.

The math

One recovered job
can pay for the month

Flooring jobs can be worth $4,500+. Put in your own numbers.

Jobs saved from missed calls, per month
1
Plan

$4,500 back for a $300 month on Growth.

Recovered work$4,500
Growth plan$300

That’s 15× what the plan costs. Prices in CAD, per month.

Pricing

Pricing, once
you’ve heard it

Every plan starts with a 14-day free trial, and you have 30 days after your first payment to ask for a full refund.

Solo

$79CAD / month

For one-truck operators who can't pick up on the job.

  • 150 caller minutes / month
  • Answers missed & after-hours calls in English or French
  • Books jobs into your calendar
  • Recognises returning callers
  • Quotes only your approved prices
  • Emergency triage with safety advice
  • Missed-call text-back & callback queue

Starter

$150CAD / month

For small shops that miss a handful of calls a day.

  • 500 caller minutes / month
  • Everything in Solo, for up to 5 teammates
  • Asks callers for photos of the problem
  • Train from misses: fix what the AI didn't know

Scale

$750CAD / month

For multi-crew shops that want the AI chasing leads, not just answering.

  • 5,000 caller minutes / month
  • Everything in Growth, for up to 25 teammates
  • Calls new web & Google leads back in under a minute
  • Estimate follow-up, tune-up reminder & win-back campaigns
  • Priority support

Enterprise

Custom

Custom minutes, onboarding, and pricing for larger teams — talk to us.

  • Custom caller minutes & pricing
  • Everything in Scale
  • Dedicated onboarding help
  • Volume / multi-location options

Prices in Canadian dollars, plus applicable tax. Compare every feature. Change plans anytime in Settings. Enterprise is custom — email us.

Questions

Flooring owners ask
before switching it on

  • Can an AI receptionist answer calls for my flooring business?

    Yes. Front&Center answers when your crew is installing, qualifies projects, and helps book measure visits. More measure bookings. Better project notes before you visit.

  • What does the AI say when a flooring customer calls?

    It answers in your business’s name, for example “Hi, thanks for calling TrueGrain Floors, how can I help you?”, then asks what the job is, how urgent it is and where it is, answers questions about your services, and offers open appointment times or takes a message for a callback.

  • How much is one missed flooring call worth?

    Flooring jobs can be worth $4,500+, depending on the work. If a missed call goes to a competitor, that’s the job you lose. Recovering a single job like that in a month would cover the Growth plan at $300 CAD.

  • How much does an AI receptionist cost for a flooring company?

    Front&Center starts at $79 CAD/month on the Solo plan. Growth, at $300 CAD/month, adds Jobber booking, warm transfers and Google review requests. Every plan starts with a 14-day free trial.

  • Do I keep my flooring business phone number?

    Yes. Your phone still rings first. Only the calls you don’t answer are forwarded to Front&Center through your carrier’s no-answer forwarding, so customers keep dialing the number they already know.

Other trades

Also answering for
these trades

Working out whether it’s worth it? Read what missed calls cost a trades business and how to forward missed calls in Canada.

Put Front&Center on your flooring line.

Hear a demo call first, or set it up and start catching jobs this week.